B2B Software Company
“52 personalized sales scripts in 2 minutes – each one sounding like the rep who’d actually send it.”
The case
A B2B software company was running an account-based marketing campaign requiring personalized outreach videos to 52 target accounts. Each video script needed to reflect the assigned sales representative’s communication style and the prospect’s specific company context. The internal team didn’t have AI expertise, and leadership didn’t want to delay the campaign by months while building capability in-house.
The challenge:
Manual script writing took 5-7 minutes per account, with inconsistent quality and messaging across the sales team. Total manual effort exceeded 8 hours per campaign cycle. There was no way to ensure messaging compliance or brand consistency at scale. The team that needed this automation had zero AI experience – they needed a solution that worked without them changing how they operated.
What we've built:
- A 65-node workflow triggered automatically from the sales pipeline
- Dynamic personality injection matching each sales representative’s voice and style
- Company-specific context pulled from account data to personalize every script
- Automated voice fidelity scoring with retry logic for scripts below threshold
- Regulatory compliance scanning blocking prohibited phrases before production
- Complete integration with downstream video generation and delivery
Operational Impact:
- Script generation reduced to under 2 minutes from trigger to completed, compliant script
- 8+ hours of manual campaign preparation eliminated
- Every script scored for fidelity to the assigned representative’s style
100% automated compliance screening - Same system scales to any number of accounts across future campaigns
The outcome
What the client owns:
The complete workflow,
all integrations,
full documentation.
Fear addressed:
Workforce unreadiness (sales team didn’t need to learn anything new), brand identity (each script matched the individual rep’s voice), internal speed (live in weeks, not months).
Ready to get started?
Your first step is a conversation. We’ll learn about your business, identify the highest-value automation opportunities, and show you exactly how we’d approach them. No commitment. No sales pitch.